Destinations is designed to accomplish three goals:
- Generate
new clients
- Maintain
existing client base
- Reinforce
that essential client/agent relationship
How it Works
A masthead is designed for the front cover of an agency's individual edition. The back cover carries the agency's return address, bulk permit number if needed and allows space for client mailing information. There is a “side bar” on both the front cover and centerspread that will feature your agency’s call to action.
Each agency is encouraged to submit copy for the centerspread of their insert. The publisher will provide additional copy for agencies if they request it. Special or personal photos that you would like included in your custom made 2-page centerspread of the newsletter should be emailed as hi-res jpgs. However we also retain an extensive photo library of high quality "stock" photos that can be used to enhance your personal editorial copy.
Each subscribing agency has the opportunity to sell advertising into their two-page section to help defray costs. Each agency is responsible for setting their own ad rates as well as working with the vendor and obtaining the ad copy/art work. If the ad is not print-ready, we can design/adjust the ad for you at a minimum cost of $75 per ad.
Editorial Calendar/Circulation
Dates
Spring Edition in circulation mid/third week of January through late April (Europe and Alaska - cruise/tour travel opportunities)
Summer Edition in circulation late April through Labor Day (Family Vacations and Multi-generational getaways)
Fall/Winter Edition in circulation Labor Day through mid/third week of January (Exotic Destinations/Luxury Travel; and "What's on the Horizon")
Collateral Sales Material
Each participating agency will receive an advance PDF of the upcoming edition as well as collateral information about each of the supplier’s promotions and products that are featured in that edition. This procedure has greatly enhanced the travel counselor's awareness of suppliers' product and increases the potential for closing a sale.
Cost/Newsletter Quantities/Distribution
- $75
one-time Set-up fee
- $500
flat Printing fee, plus applicable taxes
- Shipping/handling
costs
- Optional
postage and distribution costs
Set-up fee: A one-time fee for the design and production of your personalized front cover masthead, cover and center spread "side bar” and return address information on the back cover.
Printing fee: This is based on a minimum quantity of 1,500 newsletters and maximum quantity of 50,000 newsletters. An agency may order in excess of 50,000 newsletters at an additional cost.
We will contact each agency prior to the upcoming edition to determine if you need to change your quantity prior to printing. You can increase your quantity at any time. |
